Client Overview
A leading sports streaming based out of the UK required UX design expertise to create seamless user-centered experiences across multiple platforms, including iOS, Android, Web, and TV. They sought a Junior to Mid-weight UX Designer who could bring a fresh approach to problem-solving and design execution, collaborating with cross-functional teams to meet business and user goals.
Challenge
The client needed to ensure that its user experience met the specific needs of a global audience while maintaining a high standard of design consistency and usability across all platforms. The challenge was not only to create visually appealing and intuitive designs but also to ensure that the design implementation aligned with business objectives, technology constraints, and user expectations.
The UX design support provided by WRD was instrumental in enhancing our product’s usability. Their designer brought a fresh perspective and worked seamlessly with our team to ensure the designs not only met but exceeded our expectations.
– Leading sports streaming company
Solution
WRD provided with a dedicated UX Designer for 12 months who worked closely with Clients Product, Engineering, and UX Research teams. Our designer:
- Led the complete design process from definition to launch for multiple projects.
- Created forward-thinking, user-centered designs that contributed to a cohesive user experience across platforms.
- Collaborated with engineering teams to ensure a smooth and high-quality design implementation.
- Interpreted UX research insights to create designs that responded to user behavior, resulting in optimized user experiences.
- Presented designs to stakeholders, aligning user goals with business objectives and gaining buy-in for critical design decisions.
Results
- Improved Usability: The designs led to a significant improvement in user engagement, reporting higher user satisfaction rates, especially in mobile and TV platforms.
- Enhanced Cross-Platform Consistency: Our designer’s attention to detail ensured design consistency across different platforms, simplifying the user experience and reducing friction.
- Efficient Collaboration: The designer effectively bridged the gap between the Product, Engineering, and UX teams, ensuring that design decisions were not only aesthetically pleasing but also feasible within the project’s technological constraints.
- Data-Driven Design: By integrating A/B testing and data insights, our designer refined their work to ensure that design choices were aligned with both user behaviors and business KPIs.
Conclusion
Over the course of 12 months, WRD helped client enhance the user experience of its cross-platform products, contributing to a more cohesive and user-centered design system. The collaboration between the design and engineering teams ensured timely delivery while maintaining high standards of design quality.
